How we protect and process your data

1. Data controller

The controller of your personal data is Polybrand - Bartosz Sergot, based in Bydgoszcz, Poland. For any privacy matters, contact: kontakt@polybrand.eu or phone: +48 666 897 499.

2. Scope

This Policy applies to the website polybrand.eu and its language versions (including /en/ and /de/). It covers data collected via forms, cookies, analytics tools and communication channels (email, phone).

3. Data we process

• Contact details: name, email, phone, company name.
• Project details: goals, website address, budget expectations.
• Technical data: IP address, device/browser info, logs (for security).
• Usage data from cookies/analytics: visited pages, time on site, events.

4. Purposes and legal bases

• Responding to inquiries (Art. 6(1)(b) GDPR – steps to enter a contract).
• Preparing offers and providing services (Art. 6(1)(b) GDPR).
• Analytics and service improvement (Art. 6(1)(f) GDPR – legitimate interest in optimisation).
• Marketing of our services (Art. 6(1)(a) GDPR – consent, or Art. 6(1)(f) GDPR – legitimate interest in direct marketing).
• Security and fraud prevention (Art. 6(1)(f) GDPR).
• Legal obligations (e.g., accounting) (Art. 6(1)(c) GDPR).

5. Cookies and similar technologies

We use cookies to ensure proper operation of the site, remember language choices, measure traffic and run marketing campaigns. You can manage cookies in our banner or in your browser settings. Blocking some cookies may affect site functionality.

6. Analytics

We use Google Analytics 4 and Google Search Console to analyse aggregated traffic. Data is processed in anonymised or pseudonymised form where possible. IP anonymisation is enabled in GA4.

7. Marketing and advertising

We may use Google Ads and Meta Ads conversion tags to measure campaign effectiveness. Marketing cookies are activated only after your consent.

8. Data recipients

Your data may be shared with:

• Hosting and IT providers supporting our website.
• Analytics and advertising partners (Google, Meta) – only when you consent to relevant cookies.
• Email and communication providers (e.g., hosting, email service).
• Accountants or legal advisors when necessary to fulfil legal duties.

9. Data retention

• Inquiry and offer data: for the duration of communication and up to 12 months after its end.
• Contract data: for the term of the agreement and statutory limitation periods.
• Accounting documents: for periods required by law.
• Cookies/analytics: according to tool settings or until withdrawn via the banner/browser.

10. Your rights

You have the right to access, rectify, erase, restrict processing, object (including to marketing), and data portability. You can withdraw consent at any time without affecting prior processing. You may lodge a complaint with the supervisory authority (in Poland: President of the Personal Data Protection Office).

11. Security

We apply technical and organisational measures appropriate to the risk, including encryption in transit (HTTPS), access controls, monitoring and regular updates.

12. Contact

For privacy matters contact kontakt@polybrand.eu or phone +48 666 897 499.

13. Changes to this Policy

We may update this Policy to reflect changes in law or our processes. The latest version is always available at this URL with the update date indicated above.